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Some of my recent works…

SENIOR THESIS

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And The Grammy Goes To…

What actually makes a song Grammy-worthy? I built an end-to-end ML pipeline across audio, chart, and lyric data to find out!

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CAMPUS CAMPAIGN

Princeton Resilience Network

A sticker campaign designed to normalize rejection at Princeton, using humor to turn failure into something students could laugh about together

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CREATIVE DIRECTION

Creativity Manifesto

A magazine I made to describe my creative identity, how I think, what drives my process, and where I want to take it

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PRODUCT EXPLORATION

Arcade

An AI platform for generating and selling products, reimagined with new features to support growth and creative workflows

Hi, I'm Sarah!

I grew up in Cairo, surrounded by stories.

They lived in the sounds around me, animated conversations drifting from balconies, the call to prayer echoing across the city, cheers spilling out of coffee shops during soccer matches, and sharp ululations following newlyweds through the streets.

Even the cries of junk collectors, “bikya, bikya,” rang out daily. The phrase comes from the Italian vecchia, meaning old, yet it carried new stories waiting to be uncovered.

Growing up in that environment made me curious about the people and systems behind everyday life.

Today, that curiosity shapes how I approach tech and design, looking for the human stories inside complex systems

A bit more

about me…

I’m half Egyptian and half Kuwaiti and grew up between Cairo and the U.S. I like collecting vinyl, making playlists for oddly specific moods, and saving small things for scrapbooks.

That love for small details carries into my work, where I get excited about making things look and feel right, from the visual design to the experience behind it and how it connects with people.

What defines me

People first

I studied CS and cognitive science to understand both how systems work and how people experience them. What feels intuitive to one person can be invisible to another. I try to bring that awareness into everything I build.

Where I come from

Growing up between cultures made me more attentive to the ways technology can feel foreign to people who weren't considered when it was designed.

Data as a lens

Data interests me most when it reveals something about human behavior that wouldn't otherwise be visible. I love making something quantitative tell a story.

Lifelong learning

Curiosity has taken me across healthcare, ML, cultural preservation, and AI governance. The people around me have shaped how I think just as much as any project has.